People look for ‘meaningful’ brands, ones that have a social purpose intrinsically tied to their commercial purpose that is authentic and engaging. What you say only means as much as what you do and what others say about you, so like reputation it is key part to building brands of the future.
Sometimes when brands and companies embark on a social or purpose based exercise it is separate to their core brand purpose. Tied up in what ‘you’ (or your stakeholders) want to say – not what your consumers want to hear from you. Or, it is simply a tick box, form filling, reporting exercise unrelated to your brand.
At Spinning Red we are passionate about working with brands to find their core purpose and developing a tone of voice that makes clear what your brand stands for and differentiates it from competitors.
We can help you by using all of the reputation tools of stakeholder mapping or working with your insight teams to understand what your consumers want to hear from you.
We can develop programmes that go beyond traditional CSR and philanthropy to truly engaging purpose led campaigns. Working with your brand teams to incorporate purpose into how you market your brand and then help build your reputation by integrating this with a full reputation strategy.
We have developed some bespoke workshops that are completely adaptable to the outcomes you want to achieve.