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I help senior leaders cut through the noise to communicate with clarity. Most people approach strategic communications as a technical skill to master. I approach it as a commitment to human honesty over polished perfection. Cutting through the noise is a choice you can make right now.
I am a campaigner at heart and bring this focus to driving change. My career started in political campaigning, which laid the foundations for the thought leadership and behavioural change campaigns I have since run. From creating responsible drinking campaigns and issues at Diageo, to the global insight campaign, HSBCNavigator. I led employee and stakeholder strategies to change perceptions of the role of sustainable finance in driving business transition at HSBC and have been a sustainability and issues consultant for P&G’s fabric care and beauty brands with the global PR agency, Ketchum.
I was selected as one of the 50 'most innovative and influential independent PR practitioners who are shaping the future of communication.' Find the rest of the winners here
My strength is the ability to cut through to the core issues that businesses have with pragmatism and deliver change.
Communications is not an add-on, but a critical lever for commercial impact, reputation resilience, and long-term growth. I will bring commercial acumen to communications practice and business reputation.
My approach is built on the role that reputation plays in driving business success. From advising on sustainability and ESG, through to the future of work, technological change and business resilience.
I am a passionate advocate and driver of commercial success. I will cut through to what your business needs to say, and what your audiences need to hear. In times of greater scrutiny and need for transparency - this is what you need to solve your business problems
Want to know more of what I think and do?
Go to Listen, Watch, Read
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